TITONI

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TITONI
 
 
 



Titoni’s ‘business model’ does not correspond to any other. Since its founding in 1919 in Grenchen, not far from Bienne, it has been in the hands of the same family. The company has never deviated from its line, which is essentially mechanical (80 percent are automatic), Swiss Made, assembled in-house, with a very straightforward quality/price ratio. Titoni is also present in a small number of markets, in which the brand has been working intensively for a long time. 
Its extremely Swiss rigour, consistency, and management style are like something out of another age. Daniel Schluep has total confidence in this concept, and according to him, it has a long future ahead of it. “We are not very large,” he admits, “but we have a good future. Our Swiss management team signifies honesty, long-term goals, mutual problem solving, and good relations with employees and clients. Retailers understand this well. They realize the advantages of having partners like us, who don’t want to dominate everything, who are not ‘predators,’ but rather who are real partners.” 
Schluep continues, “Because of this way of thinking, we have always developed harmoniously, without fluctuations. Since we have an extremely clear commercial strategy, we produce only what is ordered. We never stockpile our product, and we do not give credit or sell on consignment. We voluntarily limit our production to about 100,000 watches per year. We could easily increase that by 30 percent, but we prefer a constant and measured increase.” These many qualities are, of course, very Swiss.

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